Leadership
Terry Flannery
Executive Vice President & Chief Operating Officer at Council for Advancement and Support of Education
Terry Flannery
Executive Vice President & Chief Operating Officer at Council for Advancement and Support of Education
Teresa (Terry) Flannery is Executive Vice President and Chief Operating Officer at CASE, the global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.
Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.
One of the leading university marketing professionals in the world, Flannery has led some of the most successful brand campaigns in higher education. She is also a consultant, speaker, and author of How to Market a University: Building Value in a Competitive Environment, a book published in 2021 by the Johns Hopkins University Press in their series for higher education leaders.
Flannery earned her BA in English and her Master’s and PhD in College Student Personnel Administration, all from the University of Maryland. She maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.
Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.
One of the leading university marketing professionals in the world, Flannery has led some of the most successful brand campaigns in higher education. She is also a consultant, speaker, and author of How to Market a University: Building Value in a Competitive Environment, a book published in 2021 by the Johns Hopkins University Press in their series for higher education leaders.
Flannery earned her BA in English and her Master’s and PhD in College Student Personnel Administration, all from the University of Maryland. She maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.
Terry Flannery
Executive Vice President & Chief Operating Officer at Council for Advancement and Support of Education
Teresa (Terry) Flannery is Executive Vice President and Chief Operating Officer at CASE, the global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.
Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.
One of the leading university marketing professionals in the world, Flannery has led some of the most successful brand campaigns in higher education. She is also a consultant, speaker, and author of How to Market a University: Building Value in a Competitive Environment, a book published in 2021 by the Johns Hopkins University Press in their series for higher education leaders.
Flannery earned her BA in English and her Master’s and PhD in College Student Personnel Administration, all from the University of Maryland. She maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.
Terry is a strategic, innovative, and collaborative higher education leader with more than 35 years of experience in a wide range of functions, including advancement, admissions and enrollment management, and student affairs. She has worked at large, medium, and small institutions, both public and private. Before coming to CASE, Flannery held the chief marketing officer role at three institutions, as Interim Vice President for Marketing and Communication at Stony Brook University, as Vice President of Communication at American University, and as Assistant Vice President at the University of Maryland.
One of the leading university marketing professionals in the world, Flannery has led some of the most successful brand campaigns in higher education. She is also a consultant, speaker, and author of How to Market a University: Building Value in a Competitive Environment, a book published in 2021 by the Johns Hopkins University Press in their series for higher education leaders.
Flannery earned her BA in English and her Master’s and PhD in College Student Personnel Administration, all from the University of Maryland. She maintains an appointment as a Policy Fellow at American University’s Center for University Excellence. She has been a fellow in the Academy for Innovative Higher Education Leadership and served for a decade on the CASE Board of Trustees, including as Chair.
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